<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1781111775472178&amp;ev=PageView&amp;noscript=1">


Recent Posts

Costume Planning: The Best Dance Costume Options for Your Time Frame

Posted by Deb on Oct 5, 2016

The Best dance costume options for your time frame

Planning for your performance requires thought, preparation and plenty of time.   Your artistic expression starts with selecting the theme and music, which is then complimented with the perfect dance costume.  It takes time to find the right look, make sure it flatters everyone, and arrives in plenty of time for your first dance competition.  This is not an overnight endeavor!   

If you are ready to get serious about ordering your dance costume, one piece of advice we can offer is this: the key is to plan ahead!  Dance costumes have a surprisingly long lead time, up to 18 weeks depending on the time of year or option you choose!  Whether you are in a crunch or are thinking ahead, here are some great options for dance costumes based on your planning schedule!

Read More

Topics: Costume Design Resources, Planning Tips

The Best Dance Costume Companies for Your Every Need!

Posted by Deb on Sep 15, 2016

Best Dance Costume Companies for Your Every Need!

Selecting the right costume is vital to a great performance. When your team looks great, they perform great! So where do you start?  With so many dance costumes to choose from, finding the right look can feel daunting! 

Don't stress though!  To help with the selection process, we’ve assembled a list of the top dancewear companies and categorized them by their specialties.  When narrowing down the list for your team, consider two key things to make the selection process easier:

  • Be clear about what you are looking for and why. Example:  If you have a team that has special sizing needs, select a company that offers custom fitting services.
  • Know the differences. No two dance costume companies are the same! Select companies that best meet your needs.

Read on for a list of over 25 tried and true dance costume companies to get you started!    

Read More

Topics: Dance, Costume Design Resources, Dance Studio, High School, College

The Line Up Got a Makeover!

Posted by Deb on Jun 9, 2016


Once upon a time, The Line Up was one person (a much younger and more energetic me, Deb Erickson) scurrying about patterning, cutting, sewing, and discovering ways to make you look great. Today, The Line Up has evolved into a team of 40+ individuals!  I  am constantly amazed when I watch our powerful and talented talent group work together to create fashion forward performance apparel for you. 

Last year we celebrated our 25th anniversary, and it was a time to reflect on who we are and where we are going.  We had so many questions!  And as we answered these questions  as we matured to the age of 26 - we decided it was time for a makeover! Let me tell you about our new brand!

Read More

Topics: Life at The Line Up

Philadelphia Eagles Cheerleaders:  The First Day as a Professional Cheerleader!

Posted by Deb on Apr 28, 2016


Ever wonder what it's like to be a professional cheerleader? We're lucky enough to have been invited behind the scenes of a few NFL and NBA teams, and we've seen just how dedicated and hardworking these talented ladies are! We wanted to share their experience with you, so we're starting a new series here on the blog all about the life of a pro cheerleader! This week, we'll get an exclusive glimpse of the Philadelphia Eagles Cheerleaders and their first day on the job.

Read More

Topics: Life at The Line Up, Professional Cheer - NFL

Team Spotlight: Watertown, Wisconsin - Success is More than a Championship Title

Posted by Deb on Apr 7, 2016
The Varsity Team in their new warm ups
The Varsity Team in their new warm ups

We had a hunch there was something special about Watertown, Wisconsin. Especially when last spring Watertown Blue Revue ordered over 140 warm up jackets for youth dancers, parents, coaches and the Varsity Dance Team! We couldn’t help but wonder what is behind that much team spirit? So when Watertown High School won the Wisconsin Division 1 High Kick Championship this year, we knew it had to be a huge accomplishment for the team and their community. 

Read More

Topics: High School, Team Spotlight, Dance

Top 6 Reasons Why We Love Working at The Line Up

Posted by Deb on Mar 31, 2016

25 Yr Group Pic

When I tell people that I own a custom costume company, often the reaction is "Wow! That must be so fun!" And while there is a lot of creativity and sparkle on the surface, what lies beneath is an amazing team of people that really feel like my extended family. I've tried hard over the last 25 years to make this a genuinely great place to work - a place where each person can find a place to be successful and do work that doesn't feel like work! A place that you can continually learn and invest in yourself!

We have over 40 extraordinary individuals at our Minnesota facility, and we are always looking for more talent! One thing that makes The Line Up unique? We're like no other apparel business in that we do everything in house - from customer service to catalog creation to product design and manufacturing. There's an intimacy here that you can't always find in big business.

WANTED: Talented individuals seeking a collaborative work environment, in a growing and improving community!

If this is you, read further. Not only do we have some great new job opportunities , but our staff wants to share our company values - the 6 reasons why they love working at The Line Up:

Read More

Topics: Life at The Line Up

Team Spotlight: Faribault Emeralds, Early Planning Queens!

Posted by Deb on Mar 14, 2016

faribault high kick shadow costume by The Line Up

Year after year, we have learned to expect a call from the same person immediately after the Minnesota State High School Dance Competition season ends. This year was no exception! On the Monday following the state competition, Lois Krinke, coach of the Faribault Emeralds Dance Team, reached out to us ready to start thinking about her team's next dance costume! As always, she gets the early bird prize for planning well in advance for the 2016/2017 season.

There was a time - years ago for those of us that can remember - when everyone recognized the Faribault team by their emerald green sequins and full skirts (which always included a very full white crinoline underskirt). Thankfully fashion changes, and this is no longer the case! The team excels in High Kick, where new ideas and unpredictability is essential to their success. Check out some of their costumes from past years, and see how their custom dance costumes have evolved:

Faribalut Vintage full skirt dance costume

Read More

Topics: High School, Team Spotlight, Jazz, Lyrical, & Contemporary, High Kick

Team Spotlight: How the Baltimore Ravens Cheerleaders Perfected Their New Signature Uniform!

Posted by Deb on Nov 4, 2015

Baltimore Ravens Cheerleaders in new white 2015 uniform, The Line Up

Ever wonder what pro teams consider when designing a new uniform? Tina, director of the Baltimore Ravens cheerleaders, had a few things in mind when she came to The Line Up needing a fresh, new look for her team. The ladies had been wearing the same uniform from The Line Up for several years, and were long overdue for something new and innovative!

Changing their look was serious business, and the process took well over a year! Many pro teams want to ensure their uniform is unique to their team brand, to create their own "signature" look. Designing the Raven's uniform was a collaborative effort that involved a lot of discussion about goals, several design iterations, a couple different sample garments, approval from the Raven’s organization, and numerous tweaks along the way!

So, how did they make it happen? Here's a sneak peek behind the design process:


Read More

Topics: Behind the Design, Team Spotlight, Professional Cheer - NFL

The NFL’s Newest Cheerleader Coach: Tara Battiato of the Tampa Bay Buccaneers

Posted by Deb on Jan 23, 2015

Tampa Bay Buccaneers Cheerleader Coach and Manager Tara Battiato

Read More

Topics: Cheer, Pom & Gameday, Behind the Design, Professional Dance - NBA, Professional Cheer - NFL, Rhinestones & Sparkle

Minnesota Swarm

Posted by Deb on Jan 29, 2012

Last night the Swarm Performance Team debuted their new team uniform. The top is sublimated with the Team's logo on both the front and back of the upper bodice. The stripes were also sublimated to replicate the detailing on the men's uniform. This is a great alternative to embroidery. If you are interested in learning more about sublimation, give us a call at 1.888.454.6387.

Photo and video of last year's team uniform for the 2011 season is shown below.

Read More

Topics: Cheer, Pom & Gameday, Team Spotlight, Professional Dance - NBA

New Tryout Fashions on Store

Posted by Deb on Jan 28, 2012

Check out the web store. Everyday we are adding new tryout fashions to the store. Stay tuned, there is a lot more coming! Visit the store at www.thelineupstore.com

Read More

Topics: Tryouts & Auditions

Richfield Tapaires Dance Team Wearing their Bargain Uniforms!

Posted by Deb on Jan 26, 2012

The Richfield Tapaires Dance Team is pictured below wearing their jazz uniforms bought on The Line Up Web Store for only $15.00! Not only was this uniform a bargain, it has endured years of wear and still looks great.. It was originally designed by Eastview High School and then worn by Eagan High School in Minnesota. Last fall, the Tapaires purchased the outfit from the Costume Resale selection on our webstore.

Read More

New Catalog Now Here

Posted by Deb on Jul 29, 2011

The fabric options at The Line Up are endless, even when you order from our catalog and on line styles! Interested in receiving our new catalog? Call use at 1.888.454.6376 or e-mail at sales@thelineup,net

Read More

Catalog Preview

Posted by Deb on Jul 28, 2011

We are excited to offer great styles with texture and dimension! Check out our new designs by visiting our web store by clicking here.

Read More

2010-2011 Catalog Preview

Posted by Deb on Jul 27, 2011

Only 2 more days until the new catalog is released!

Read More

New and Exciting Products on the Web Store!

Posted by Deb on Jul 21, 2011

Product Resale: Are you looking for a great costume at a phenomenal price? Check out our product resale where you will find gentally used custom costumes for sale. We just added new fashions to the site this week. Items are ready for immediate shipment. Hurry while supplies last!

Read More

Our New Catalog will be Launched at the Dance Summit in New York

Posted by Deb on Jul 16, 2011

The new 2011/2012 Dance Catalog is now at the printer. Release date for distribution is July 29th at the Dance Summit in New York.

Read More

NBA Tryouts

Posted by Deb on Jul 14, 2011

NBA tryouts are in full swing. As a regular visitor of the Ultimate Cheerleader Blog, we were so excited to see two of the Pacers final candidates, featured in their voting invite, wearing Line Up tryout fashions! Click on the photo below if you are interested in voting for your favorite Pacemates finalists.

Read More

Topics: Tryouts & Auditions, Professional Dance - NBA

Meet Melissa!

Posted by Deb on Jul 13, 2011


Read More

Happy Independence Day!

Posted by Deb on Jul 1, 2011

Happy Independence Day weekend! The Line Up proudly designs and manufactures all of our garments in the USA. We hope everyone has a safe and fun holiday weekend!

Read More

Bloomington Extreme Team

Posted by Deb on Jun 21, 2011

Congratulations to Stacy Terry and the Bloomington Extreme Team on their article featured yesterday on the Ultimate Cheerleader Blog .

Read More

New Catalog Coming Soon!

Posted by Deb on Jun 14, 2011

Our 2011-2012 Catalog will be released at the end of July, just in time for the Dance Summit in New York. We are thrilled about the new creations and cannot wait to unveil the new looks for the upcoming dance season.

Read More

Vikings Cheerleaders Swimsuit Shoot

Posted by Deb on May 20, 2011

The Vikings Cheerleaders 2011 Swimsuit Calendar was photographed last weekend. We are thrilled that all the swimwear was made and designed by The Line Up. For highlights and photos, click here.

Read More

Topics: Team Spotlight, Professional Dance - NBA

Glamorous Lesson Learned through a Hot Dog Salesman

Posted by Deb on May 19, 2011

After 80 years of gracing us with his presence, last week my dad moved on to a better place. Vern Swanson spent 40 years of his career selling Oscar Mayer products. This included selling and eating lots of hot dogs! As a kid I had the privilege of watching him service customers and seeing him work. He showed me what it takes to be successful. Prior to retiring in 1983, he received a national sales award for selling millions of pounds of low fat turkey products. This included a trip to the Super Bowl in 1983, where he had his photo taken with the famous Dallas Cowboy Cheerleaders. Who would have thought that someday his daughter would be adding 'glam' to uniforms NFL Cheerleaders?

Read More

Topics: Life at The Line Up

New Look for the Washington Wizards!

Posted by Deb on May 17, 2011

The Washington Wizards unveiled their colors and uniform on Tuesday. For more details on the team's new look, click here.

Read More

Topics: Team Spotlight, Professional Dance - NBA

New Call-to-action


Receive weekly emails with our latest blog posts.


Let us know what you think.

Review us on Google >

Recent Posts