--- title: "Team Spotlight: KC Chiefs Cheerleaders' New Red Uniforms" description: The KC Chiefs Cheerleaders broke away from their signature white uniforms to unveil a new, bold crimson look! We think they look AMAZING! image: http://blog.thelineup.com/hubfs/_Blog-Images/temp2017_CheerPoster_BTS_012--nfl_mezz_1280_1024.jpeg --- - [Contact](http://thelineup.com/contact) - [About](https://www.thelineup.com/about) - [Sizing](http://thelineup.com/sizing) - [Fabrics](http://thelineup.com/fabrics) - [My Account](http://thelineup.com/account) - [My Cart](http://thelineup.com/cart) [![the line up](https://blog.thelineup.com/hubfs/2018.TheLineupTheme/logo.png "the line up")](https://www.thelineup.com/) - [Shop](http://thelineup.com/) - [Design](http://thelineup.com/services-design) - [Learn](http://thelineup.com/learn) - [Inspire](http://thelineup.com/inspire) . # [Blog](https://blog.thelineup.com/) # Team Spotlight: KC Chiefs Cheerleaders' New Red Uniforms Posted by [Trista](https://blog.thelineup.com/author/trista) on Sep 26, 2017 - [Tweet](https://twitter.com/share) **![Kansas City Chiefs Cheerleaders new dance costumes new red uniforms ](http://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_CheerPoster_BTS_012--nfl_mezz_1280_1024.jpeg?width=790&name=temp2017_CheerPoster_BTS_012--nfl_mezz_1280_1024.jpeg "Kansas City Chiefs Cheerleaders new dance costumes new red uniforms ")** **Team:** Kansas City Chiefs Cheerleaders **Director:** Stephanie Judah **Location:** Kansas City, Missouri **Style:** NFL Cheer ## ![kansas city chiefs cheerleaders new red uniforms ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_Eagles_Cheer_001--nfl_mezz_1280_1024.jpg?width=790&name=temp2017_Eagles_Cheer_001--nfl_mezz_1280_1024.jpg "kansas city chiefs cheerleaders new red uniforms ") ## Should They Go Red?! Last spring the [Kansas City Chiefs Cheerleaders](http://www.chiefs.com/cheerleaders/index.html) decided it was time for a new look. When Director Stephanie Judah contacted us to help her design a new signature uniform, the biggest question on the table was: **should they go red?! **   The question of red was something they've thought about before. "Stephanie initially concepted the idea of making their signature uniform red at the start of their 2016 season, however, the timing wasn't right so we put the idea on hold until this year," explained Megan, their account manager at The Line Up.   The Chiefs, like many pro NFL cheer teams, had been sporting a white uniform.  White was a great choice for very good reasons - it pops on the field and looks great on a variety of skin tones.   But to really set themselves apart from the competition, the team decided to take their current uniform's silhouette and update the colors for a fresh look.   **After 8 years of wearing white, this summer Chiefs Cheer unveiled a new, bold crimson signature uniform! **Check out this fun [video](http://www.kcchiefs.com/media-center/videos/Chiefs-Cheer-Has-a-New-Look/32108091-2fb3-41f9-bd87-6e89ab7ecc16) of the uniform unveiling - we loved seeing the cheerleader's reactions!   ![dance costume cheer uniform kansas city cheerleaders ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_Eagles_Cheer_009--nfl_mezz_1280_1024.jpeg?width=1024&name=temp2017_Eagles_Cheer_009--nfl_mezz_1280_1024.jpeg "dance costume cheer uniform kansas city cheerleaders ") ![kansas city chiefs cheerleaders new uniform ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_CheerPoster_BTS_006--nfl_mezz_1280_1024.jpeg?width=1024&name=temp2017_CheerPoster_BTS_006--nfl_mezz_1280_1024.jpeg "kansas city chiefs cheerleaders new uniform ") ## Simple Changes for a Bold New Look  During the design process, it took a couple of prototypes to get the best balance of colors and fabrics on the top and skirt.   "The first go at it, the garments looked too sporty and athletic, rather than glamorous," Megan said.  "So we tweaked some things and changed the rhinestone color, which made a big difference."  **The final look was  a great example on** **[how simple color changes can make a huge impact.](https://blog.thelineup.com/dance-costumes-on-a-budget-how-color-and-fabric-can-transform-any-look)  **The overall design of the outfit remained the same, except for a new color and fabric combination.   "What they did was a simple way to re-glam their signature outfit, without totally redesigning it," the designer Michelle said.  "Fabric changes make a huge difference and it looks like a completely different outfit from the original, in my opinion!"  So true! Another benefit of keeping the same pattern?  No surprises with fit, which made sizing easy, and no patterning fees!     ![signature kansas city chiefs cheerleaders white uniform top](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_BestOFCheer_011--nfl_mezz_1280_1024.jpg?width=390&name=temp2017_BestOFCheer_011--nfl_mezz_1280_1024.jpg "signature kansas city chiefs cheerleaders white uniform top")   ![updated kansas city chiefs cheerleaders new red uniforms ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_Eagles_Cheer_004--nfl_mezz_1280_1024.jpg?width=390&name=temp2017_Eagles_Cheer_004--nfl_mezz_1280_1024.jpg "updated kansas city chiefs cheerleaders new red uniforms ") ###### Last year's white uniform (above left), and this year's new red uniform (above right) ![kansas city chiefs cheerleaders nfl cheerleaders ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_BestOFCheer_008--nfl_mezz_1280_1024.jpeg?width=790&name=temp2017_BestOFCheer_008--nfl_mezz_1280_1024.jpeg "kansas city chiefs cheerleaders nfl cheerleaders ") ![kansas city chiefs cheerleaders new red uniforms ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_Eagles_Cheer_021--nfl_mezz_1280_1024.jpeg?width=790&name=temp2017_Eagles_Cheer_021--nfl_mezz_1280_1024.jpeg "kansas city chiefs cheerleaders new red uniforms ") ## A Collaborative Process  With a little time - four months from design to order shipment - and collaboration, the Chiefs were able to create a custom uniform that maintained their brand, kept the glamour, but still gave the team a fresh look!   "Designing uniforms is a process.  But having a team of individuals that you trust and can work well with is imperative to creating your final vision," said Stephanie.   "Working with Deb, Megan and the entire Line Up group is exactly that, a Team.   **I appreciate the open and honest dialogue and the creativeness that occurred as we worked and developed our new look.  We absolutely love our Red On Red!”     ** Thanks Stephanie - we can't wait to see more in the season to come! ![kansas city chiefs cheerleaders chiefs skirt nfl cheerleaders](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_Eagles_Cheer_022--nfl_mezz_1280_1024.jpg?width=790&name=temp2017_Eagles_Cheer_022--nfl_mezz_1280_1024.jpg "kansas city chiefs cheerleaders chiefs skirt nfl cheerleaders") ![kansas city chiefs cheerleaders red uniform top and pants ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/temp2017_Eagles_Cheer_014--nfl_mezz_1280_1024.jpg?width=790&name=temp2017_Eagles_Cheer_014--nfl_mezz_1280_1024.jpg "kansas city chiefs cheerleaders red uniform top and pants ") ######  All photos via [Kansas City Chiefs Cheerleaders](http://www.chiefs.com/cheerleaders/index.html) ![the line up employees pose with Kansas City Chiefs Cheerleaders new costumes ](https://blog.thelineup.com/hs-fs/hubfs/_Blog-Images/DSC_0612-sm.jpg?width=790&name=DSC_0612-sm.jpg "the line up employees pose with Kansas City Chiefs Cheerleaders new costumes ") ###### The Line Up employees Michelle (Designer) and Megan (Account Manager), who worked on the KC Chiefs project ---  Check out more signature cheer uniforms of the NFL: - [Minnesota Vikings Cheerleaders >>](https://blog.thelineup.com/team-spotlight-minnesota-vikings-cheerleaders-ice) - [Baltimore Ravens Cheerleaders >>](https://blog.thelineup.com/blog/2015/11/04/baltimore-ravens-new-uniform/) - [Tampa Bay Buccaneers >>](https://blog.thelineup.com/blog/2015/01/23/buccaneers-cheerleader-coach/) - [Tennessee Titans Cheerleaders >>](https://blog.thelineup.com/blog/2015/10/08/tennessee-titans-cheerleaders-new-uniform/) - [Arizona Cardinals Cheerleaders >>](https://blog.thelineup.com/blog/2016/01/05/customer-spotlight-designing-new-uniforms-for-the-arizona-cardinals-cheer-team/) --- [![Competition Season Planning Guide - Free Coaching Checklist](https://no-cache.hubspot.com/cta/default/1594707/92f0151e-0ba0-484b-b260-100db99a1f80.png)](https://cta-redirect.hubspot.com/cta/redirect/1594707/92f0151e-0ba0-484b-b260-100db99a1f80)  Topics: [Cheer, Pom & Gameday](https://blog.thelineup.com/topic/cheer-pom-gameday), [Team Spotlight](https://blog.thelineup.com/topic/teamspotlight), [Professional Cheer - NFL](https://blog.thelineup.com/topic/professional-cheer-nfl) ### What do you think? 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