Blog

Well, it's that time of year again... CATALOG SEASON! ...which then means it's our other favorite time of year... PHOTOSHOOT SEASON!

Having many new product offerings and growing our custom and online repertoire means more photoshoots more frequently for The Line Up. With careful, detailed planning we make sure to bring innovative ideas and concepts along with a schedule of needed shots to ensure we use our time wisely.

We are lucky to have Steve Lucas of Steve Lucas Photography as our photographer- he's the best in the biz at capturing those action shots!

The Line Up is ecstatic to be working with INNOVATE Dance, founded by acclaimed choreographer Karl Mundt. Karl and his team have one mission, to create an experience that inspires dancers.  We are excited to be making a new line of Innovate practice apparel that will be worn by the INNOVATE staff and available to purchase at their summer camps.

Karl and INNOVATE staff (left to right)

Leah Kongsvik, Jackie Kling, Lisa Orth, Rachel Saunders,

Kristin Luth, Kim Saunders, Bethany Laiti, Kelsey Sutter, and Stacey Weyandt

We had a blast this past weekend in Ocean City, Maryland for the Reach The Beach 2015 Dance nationals event, put on by our partner EPIC Brands. Teams from all over came to compete and perform with groups of all ages. It was so fun watching all the different styles of dance by all the teams- great job!

Last week, we were in New York City for the NFL Director's Conference. Cheerleading directors from nearly all of the NFL teams were in attendance and our host Denise along with her New York Jets Flight Crew made us feel right at home. The Line Up crew included Megan (senior account coordinator), Pam (marketing and social media coordinator) and Deb (owner and creative director).

Adrenaline All Stars - Senior Coed Hip Hop-Thunder Crew Winner of The Line Up Award 2015 at the Maryland Cup

One of Maryland's most elite competitions took place this weekend and The Line Up was honored to be THE dance sponsor at EPIC Brand's Maryland Cup. So much talent, and it's only getting better!  Check out some of the great photos from the day!

Today, we are celebrating a very special birthday! We are so lucky to have such a driven, hardworking owner and creative director, Deb.

She has been designing and creating your beautiful and unique garments for 25 years. Everyone who knows Deb loves Deb. We are honored to be working for such a phenomenal lady.

We threw her a surprise potluck lunch on Friday to celebrate. Here are some great shots from our party!

Happy birthday, Deb! We hope your day is as fabulous as you are.

Thank you to all those who have served and are serving. Today we honor you and your commitment to our country. Cheers!

She's now back in the office, feeling better than ever. This past weekend, Megan, one of our fabulous account coordinators, ran the Chicago Marathon with her sister Lindsey. Rigidly training since June, Megan's hard work paid off with a fast time and feeling pretty good (not as sore as she thought she would be!)