During the bustling months of November and December, most people are consumed in turkey, twinkle lights, cookies and wrapping paper. However, in the world of dance, the show never stops! For Iowa City’s Regina Dance team, that couldn’t be more true.
Team Spotlight: Designing New Uniforms for the Arizona Cardinals’ Cheer Team

Color us proud! This last August, one of our very own local talents, Kristina Ferdig (a former Viking cheerleader and Line Up model) landed a new role as Director of Cheerleading for the Arizona Cardinals. Without skipping a beat, Kristina tackled her first task: Designing and ordering the team’s new uniforms.
Topics: Cheer, Pom & Gameday, Team Spotlight, Professional Cheer - NFL

Here at The Line Up, we don't just "get it" we LIVE the costume experience. Like myself, many of us that work at The Line Up are dancers, teachers, coaches, and choreographers. When we say we truly understand where you are coming from, we mean it.
Topics: Life at The Line Up, Costume Design Resources, Dance Studio
At a company where sparkle is an everyday occurrence, it’s hard for us not to get excited about the Holidays. Finally, a time of year where sequined and rhinestoned outfits are embraced by the masses! We especially love seeing the special touches teams add to their holiday wear. Whether it's a Santa Claus dress, a Frozen theme, or dazzling white and gold New Years inspiration, the possibilities are endless!
Here are 16 of our favorite holiday inspired costumes and uniforms, plus a few of our favorite ways to incorporate a little Holiday spirit into your own look!
Looks We Love: 2015-2016 High School Dance Competition Season Kicks Off!
Prior Lake High School
It's officially here: competition season! High school dance teams have kicked off their competitions, putting in hours of sweaty, tough practices to make their routines as flawless as possible. With many dancers among our Line Up team, we know that all those hours - which lead to a only a few short minutes on the floor - are worth it for that feeling of pride and accomplishment after a performance!
This time of year is our favorite because after weeks of planning and production work we finally get to see all of your fabulous custom costumes come to life! It's amazing how much choreography and those finishing touches like accessories, rhinestones, and makeup can completely transform a design!
Check out some pics of just a few teams looking spectacular at recent competitions:
Topics: Dance, Looks We Love: Costume Round-ups
Topics: High School, Team Apparel & Warm-ups, Team Spotlight
Team Spotlight: Waterloo Columbus Catholic Dance Team, Iowa State Hip Hop Champs!

It's official – competition season is finally here! Among the many competitions and invitationals this week, our friends to the south just wrapped up their Iowa State Dance & Drill competition. In the Class 4 hip hop division the Waterloo Columbus Catholic Dance Team took first place for the third year in a row! And for the second year in a row, the team won the "Judges Choice" Award, which is only given to three standout performances of the day!
Topics: High School, Dance, Team Spotlight, Hip Hop Dance

During the month of November, you may have noticed that the NFL Cheerleaders were rockin' some extra special uniforms on the sidelines, celebrating military appreciation through their Salute to Service campaign. We were honored to outfit the ladies on the sidelines and help create their special look for the month.
Check out our beautiful NFL customers in their military garb!
Topics: Cheer, Pom & Gameday, Professional Cheer - NFL, Looks We Love: Costume Round-ups

Colorado Avalanche Ice Girls
The lakes haven’t started freezing yet here in Minnesota, but the dropping temps and the start of NHL season last month has us craving a little ice time! We just finished wrapping up quite a few projects for some semi-pro and pro hockey ice crews and dance teams: The Chicago Blackhawks, The Washington Capitals Red Rockers, and longstanding customers The Colorado Avalanche Ice Girls, among many others. Looking for a little design inspiration? Watch for these new uniforms on the ice this season!
Topics: Professional Hockey Cheerleaders - NHL, Looks We Love: Costume Round-ups

It's always fun to catch up with coaches to hear about their team and their vision for the season! We got a chance to chat with Mo Marmesh, coach of the University of Nebraska- Omaha Dance Team and hear about their new uniforms and their 2015-2016 goals.
Topics: Cheer, Pom & Gameday, Team Spotlight, College




