Ever wonder what pro teams consider when designing a new uniform? Tina, director of the Baltimore Ravens cheerleaders, had a few things in mind when she came to The Line Up needing a fresh, new look for her team. The ladies had been wearing the same uniform from The Line Up for several years, and were long overdue for something new and innovative!
Changing their look was serious business, and the process took well over a year! Many pro teams want to ensure their uniform is unique to their team brand, to create their own "signature" look. Designing the Raven's uniform was a collaborative effort that involved a lot of discussion about goals, several design iterations, a couple different sample garments, approval from the Raven’s organization, and numerous tweaks along the way!
So, how did they make it happen? Here's a sneak peek behind the design process: