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Recent Posts

Team Spotlight: VCU Gold Rush Dance Team Sparkles on the Court

Posted by thelineup on Feb 3, 2016


One of the greatest benefits of working in the dancewear business is the opportunity to work with amazing teams and watch them grow and change over the years. And that's certainly true when it comes to Virginia Commonwealth University (VCU) Gold Rush Dance Team. What’s especially great about this team is that these girls know what they want – and what did they want this year? Eye-catching sparkle!

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Topics: Cheer, Pom & Gameday, Team Spotlight, College

The Fierce Side of Jazz

Posted by thelineup on Jan 29, 2016

425-45, Gleason Pro Short, Gleason Mesh Top, Brookfield Skirt, 427-11, 504-7_6 copy, edgy dance crop tops


What is so incredibly unique about jazz is that is can take on so many different forms: from contemporary and fluid choreography, to bold and edgy movements. One of our favorite dancwear trends for the season? When jazz takes on a fierce edge!

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Topics: Dance, Costume Trends, Jazz, Lyrical, & Contemporary

TeamSpotlight: Chicago Radiance - All About the Warm-ups!

Posted by thelineup on Jan 27, 2016

Chicago Radiance Customized Legging by The Line Up

The first time I attended a Synchro Nationals competition, I remember being struck by 3 things: how bright colors transformed and popped on the ice, the way a fluttering skirt seemed to increase a skater’s velocity, and – most significantly - all of the matching team apparel. It seemed there was an unwritten rule that jackets, scarves, luggage, and even socks must coordinate - team spirit in full representation!

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Topics: Synchronized skating, Team Apparel & Warm-ups, Team Spotlight

4 Street-Inspired Hip Hop Looks!

Posted by thelineup on Jan 25, 2016
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Topics: Dance, Hip Hop Dance, Costume Trends

Team Spotlight: Breathtaking Design with St. Francis High School Dance Team

Posted by thelineup on Jan 19, 2016

St Francis High Kick Custom burgundy unitard 2015-2016

With soaring aspirations, Wisconsin's St. Francis High School Dance Team's challenge was to design their new high kick uniform with the dance theme of “God’s Breath.” Undoubtedly, they needed a look that would sparkle more than ever. Beth Obst, the team's adviser, described the vision for their new high kick costumes as “breathtaking”, we were excited to get started! This design needed to be nothing short of spectacular!

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Topics: High School, Dance, High Kick, Team Spotlight

Our 5 Favorite Theme Costume Ideas for 2016!

Posted by thelineup on Jan 15, 2016

Animal print catsuit dance costume by The Line Up

Who doesn't love a good theme?! From retro-themed numbers to military-esque routines, let your imagination run wild!

Many of these costumes are inspired by classic designs, adding a new twist to a throwback look: Fresh, new designs based on traditional themes like princesses and the production of Grease. And, much to our delight, what about a look back to the retro 1980's aerobics craze - which is close to our hearts because that's how The Line Up got its start 25 years ago. Yep, it all began with leos and leggings. We had a lot of fun working with those patterns and designs!

And now, without further ado, here are a few of our favorite hot themes of the season!

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Topics: Synchronized skating, Dance, Character & Theme, Costume Trends

TeamSpotlight: Regina Dance Team Goes to State

Posted by thelineup on Jan 8, 2016

2015 Regina Iowa dance team, costume by The Line Up

During the bustling months of November and December, most people are consumed in turkey, twinkle lights, cookies and wrapping paper. However, in the world of dance, the show never stops! For Iowa City’s Regina Dance team, that couldn’t be more true.

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Topics: High School, Dance, Team Spotlight

Team Spotlight: Designing New Uniforms for the Arizona Cardinals’ Cheer Team

Posted by thelineup on Jan 5, 2016

arixona cardinals Team photo.jpg

Color us proud! This last August, one of our very own local talents, Kristina Ferdig (a former Viking cheerleader and Line Up model) landed a new role as Director of Cheerleading for the Arizona Cardinals. Without skipping a beat, Kristina tackled her first task: Designing and ordering the team’s new uniforms.

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Topics: Cheer, Pom & Gameday, Team Spotlight, Professional Cheer - NFL

University of St. Thomas Dance Team: 2015 National Hip Hop Champions

Posted by thelineup on Jun 1, 2015

University of St. Thomas Dance Team 2014 2015, The Line Up, Holy Grail, Hip Hop Champions, black hip hop  costumes

Going a different direction on a dance, costume and theme is a risk many teams take. This past year, the University of St. Thomas Dance Team (located in Minnesota, not the island) took a major risk with a one song, Justin Timberlake and Jay-Z "Holy Grail" routine at the 2015 UDA College National Championship and it paid off! We were eager to bring their costume vision to life and match the "JT swag" they were going for.

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Topics: Dance, Behind the Design, Team Spotlight, Hip Hop Dance, College

Thank You to Our Friend, Diane

Posted by thelineup on Aug 6, 2014

Last week, we lost our friend Diane Rawlings. All of us at The Line Up, one of the small businesses she consulted with, feel an immense loss. Her infectious positive attitude, energetic reception and entertaining stories made her training sessions a day to look forward to. Whether it was a multi million dollar business, small family enterprise or single person needing help, Diane was consistently committed to moving others toward something better. Her commitment to learning, teaching and developing others, with regard to the unique qualities we each have to offer, set her apart from others.

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Topics: Life at The Line Up

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