Blog

A New Team Emerges

Watching football is a treasured American pastime, and if your anything like us, a favorite part of the game is getting a glimpse of the cheerleaders on the sidelines! The Arena Football League (AFL) brings a fresh dynamic to the classic american tradition with a faster paced and higher scoring game. One of its teams, the newly branded Portland Steel, is supported by the vibrant Portland Steel Cheerleaders. This enthusiastic team truly represents what it is to be the ultimate fan entity for their AFL Team!

Currently in their debut season, the Portland Steel Cheerleaders pump up their crowds for the newly re-named Portland Steel Football Team! These girls love their football team and its fans and work hard to show their support. One of the favorite memories of the season so far? On opening night, the Portland Steel Cheerleaders rallied their fans behind the football players and made their inauguration to the League a memorable one!!! The fans love the girls’ energy and amazing presence while they cheer on their long-awaited AFL Team!

"Our crowd has really rallied around the team and the dancers feed of the great energy," Rea, a member of the team, said. "Can't wait for our next home game!"

It’s been a year full of surprises for Wisconsin’s Hortonville High School Dance Team! And we at The Line Up were thrilled and excited that Coach Kiara asked us to be a part of their journey this season, equipping the team with some fiery new pom uniforms for their state competition!

Coach Kiara also took some time to tell us a little more about her team: “This team is full of energy, spunk and fire. The amount of passion, heart and energy that this team displays while performing is so fun to watch.” This year, the team chose “Girl on Fire” by Alicia Keys for their song. This song highlighted the team’s passion so well that it inspired a new team motto: “This Team is on Fire”!

The Design Vision: Fire and Intensity

Hortonville’s school colors are red and black, which coordinated with their theme and new team motto perfectly. Coach Kiara said, “I knew I needed to design a uniform that matched the fire and intensity that they practice and perform with every day!” Working with The Line Up, she came up with a beautiful design that “made the flames stand out and sparkle!” A custom red flame design was printed onto the black and white garment with sublimation, and rhinestones were added for that extra flair.

Last month, one of our Account Managers, Karen, took two weeks off to travel to beautiful Honolulu, Hawaii. This was no ordinary beach vacation though - Karen traveled to this exotic local to represent the Minnesota Vikings as their 2016 Pro-Bowl Cheerleader! What an honor! Did you know that The Line Up is proud to call THREE current and former employees Pro-Bowl Alumni? Our Marketing Coordinator Pam and former Account Manager Laura were also chosen to represent the Vikings.

Not long ago, St. Viator High School dance program was on the verge of non-existence! Through perseverance, drive and dedication, these girls revived the program and hired an experienced coach last season to push them to the next level. Enter Coach Lindsay Jones. With the guidance of Coach Lindsay and the determination of the team, this dance program has been reinvented in less than a year! We're certainly impressed!

One of the greatest benefits of working in the dancewear business is the opportunity to work with amazing teams and watch them grow and change over the years. And that's certainly true when it comes to Virginia Commonwealth University (VCU) Gold Rush Dance Team. What’s especially great about this team is that these girls know what they want – and what did they want this year? Eye-catching sparkle!

Color us proud! This last August, one of our very own local talents, Kristina Ferdig (a former Viking cheerleader and Line Up model) landed a new role as Director of Cheerleading for the Arizona Cardinals. Without skipping a beat, Kristina tackled her first task: Designing and ordering the team’s new uniforms.

During the month of November, you may have noticed that the NFL Cheerleaders were rockin' some extra special uniforms on the sidelines, celebrating military appreciation through their Salute to Service campaign. We were honored to outfit the ladies on the sidelines and help create their special look for the month.

Check out our beautiful NFL customers in their military garb!

It's always fun to catch up with coaches to hear about their team and their vision for the season! We got a chance to chat with Mo Marmesh, coach of the University of Nebraska- Omaha Dance Team and hear about their new uniforms and their 2015-2016 goals.

We can't believe that it's already that time of year: NBA season is officially here. We love the beginning of the season because that's when many of our teams reveal their new uniforms. The Portland Trail Blazers dancers sent us some spectacular shots from their home opener. The team debuted 3 new uniforms this year, adding to their ever growing wardrobe!

Last week, we gave you the "behind the design" story for the Baltimore Ravens Cheerleaders' new uniforms. But did you know that there are even more spectacular groups within this organization? We also outfitted the Raven's Playmakers and Pro Bowl alumni this year! What did they go with? Here's a peek:

Playmakers

The Baltimore Ravens have a promotional team known as The Playmakers, who make appearances throughout Baltimore and surrounding areas and raffle off tickets to M&T Bank Stadium. The team is also present at all home games.

We were thrilled to work with Event & Game Entertainment manager, Ilsa, to design a new uniform for the Playmakers! Together, our design team and Ilsa landed on a tank and skirt, a look intended to provide more modest coverage as they make appearances in the community. Sticking with their team colors of purple and black, the top and skirt also coordinates well with their existing custom warm-up jacket- we love the overall look!