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Every dance team strives for that true dichotomy in skills: strong technical style combined with crowd pleasing entertainment. In Hacienda Heights, California, the Dance Team at Glen A. Wilson High is well on their way to this goal!

A New Look

Last Friday, the Minnesota Vikings family unveiled the magnificent new U.S. Bank Stadium to the public.  At the ribbon cutting ceremony, the Minnesota Vikings Cheerleaders (MVC) had something to show off too: a NEW Signature uniform!!  Luckily for us, they shared some amazing photos from the debut with the Ultimate Cheerleader Blog. Ladies and gents, take a look at their new look: "ICE"!

  A Sparkling Jersey Trend: Tami Gaga, Sparkle Jersey, 420 Tank Gaga

The look of the game day cheer uniform is changing.   Already the classic cheer braid look - which will always hold a strong torch - is starting to look a little faded next to the glitz and glam of innovative all star looks.  So what does this mean for the 2016-2017 season and your game day looks?   Check out our 10 favorite trends for the modern cheer uniforms, that create the perfect mix of classic and innovation!

A New Team Emerges

Watching football is a treasured American pastime, and if your anything like us, a favorite part of the game is getting a glimpse of the cheerleaders on the sidelines! The Arena Football League (AFL) brings a fresh dynamic to the classic american tradition with a faster paced and higher scoring game. One of its teams, the newly branded Portland Steel, is supported by the vibrant Portland Steel Cheerleaders. This enthusiastic team truly represents what it is to be the ultimate fan entity for their AFL Team!

Currently in their debut season, the Portland Steel Cheerleaders pump up their crowds for the newly re-named Portland Steel Football Team! These girls love their football team and its fans and work hard to show their support. One of the favorite memories of the season so far? On opening night, the Portland Steel Cheerleaders rallied their fans behind the football players and made their inauguration to the League a memorable one!!! The fans love the girls’ energy and amazing presence while they cheer on their long-awaited AFL Team!

"Our crowd has really rallied around the team and the dancers feed of the great energy," Rea, a member of the team, said. "Can't wait for our next home game!"

It’s been a year full of surprises for Wisconsin’s Hortonville High School Dance Team! And we at The Line Up were thrilled and excited that Coach Kiara asked us to be a part of their journey this season, equipping the team with some fiery new pom uniforms for their state competition!

Coach Kiara also took some time to tell us a little more about her team: “This team is full of energy, spunk and fire. The amount of passion, heart and energy that this team displays while performing is so fun to watch.” This year, the team chose “Girl on Fire” by Alicia Keys for their song. This song highlighted the team’s passion so well that it inspired a new team motto: “This Team is on Fire”!

The Design Vision: Fire and Intensity

Hortonville’s school colors are red and black, which coordinated with their theme and new team motto perfectly. Coach Kiara said, “I knew I needed to design a uniform that matched the fire and intensity that they practice and perform with every day!” Working with The Line Up, she came up with a beautiful design that “made the flames stand out and sparkle!” A custom red flame design was printed onto the black and white garment with sublimation, and rhinestones were added for that extra flair.

Last month, one of our Account Managers, Karen, took two weeks off to travel to beautiful Honolulu, Hawaii. This was no ordinary beach vacation though - Karen traveled to this exotic local to represent the Minnesota Vikings as their 2016 Pro-Bowl Cheerleader! What an honor! Did you know that The Line Up is proud to call THREE current and former employees Pro-Bowl Alumni? Our Marketing Coordinator Pam and former Account Manager Laura were also chosen to represent the Vikings.

Not long ago, St. Viator High School dance program was on the verge of non-existence! Through perseverance, drive and dedication, these girls revived the program and hired an experienced coach last season to push them to the next level. Enter Coach Lindsay Jones. With the guidance of Coach Lindsay and the determination of the team, this dance program has been reinvented in less than a year! We're certainly impressed!

One of the greatest benefits of working in the dancewear business is the opportunity to work with amazing teams and watch them grow and change over the years. And that's certainly true when it comes to Virginia Commonwealth University (VCU) Gold Rush Dance Team. What’s especially great about this team is that these girls know what they want – and what did they want this year? Eye-catching sparkle!

Color us proud! This last August, one of our very own local talents, Kristina Ferdig (a former Viking cheerleader and Line Up model) landed a new role as Director of Cheerleading for the Arizona Cardinals. Without skipping a beat, Kristina tackled her first task: Designing and ordering the team’s new uniforms.

During the month of November, you may have noticed that the NFL Cheerleaders were rockin' some extra special uniforms on the sidelines, celebrating military appreciation through their Salute to Service campaign. We were honored to outfit the ladies on the sidelines and help create their special look for the month.

Check out our beautiful NFL customers in their military garb!